Optimising Regional Sales Potential Through Key Market Insights
Case Study Summary: Alpirsbacher Klosterbräu – Geomarketing for Optimizing Regional Sales
Client Overview:
A regional German brewery offering a diverse product range (beer mugs, shampoo, sausages, hop bath oil, nostalgic posters).
Operates through three parallel sales channels: grocery retail, specialty retail, and key clients.
Challenge:
Significant differences in sales performance across regions created difficulties in managing the sales strategy.
The brewery needed deeper insights into its market potential to optimize its multi-tiered sales structure.
Approach:
Partnered with Rekhaprocity Labs and adopted their geomarketing software.
Goals of the implementation included:
Visualizing and optimizing the brewery’s three overlapping sales structures.
Analyzing location and sales data of external sales organizations and their customers.
Generating easy-to-understand reports for internal use.
Outcome:
Enabled the brewery to visualize customer and revenue distribution across different sales regions.
Helped identify and tap into regional sales potential.
Empowered external sales partners with actionable insights into market opportunities.
Result:
Improved data-driven decision-making and regional sales management.
More efficient communication and planning between the brewery and its salesforce.
Contact:
Shikha Dalmia (Rekhaprocity Labs), Email: info@rekhaprocitylabs.com
