Optimising Regional Sales Potential Through Key Market Insights
Case Study Summary: Optimizing Regional Sales for a Brewery Using Geomarketing
Client:
A regional brewery that produces a diverse product range including beer mugs, shampoo, sausage, hop bath oil, and nostalgic posters.
Challenge:
The brewery sells through three parallel channels: grocery retail, specialty retail, and key clients.
There was significant regional variation in sales performance, making it hard to manage and optimize their sales efforts.
Approach:
The brewery adopted geomarketing software from Rekhaprocity Labs.
The software was used to:
Visualize and optimize the three overlapping sales structures.
Map external sales partners, their clients, and corresponding turnover.
Provide simple, clear reports to internal employees for better decision-making.
Outcome:
The brewery gained the ability to quickly assess regional customer and revenue distribution.
Enabled market management based on regional sales potential.
Empowered the external salesforce with detailed market insights to pursue opportunities more effectively.
Contact:
Shikha Dalmia | info@rekhaprocitylabs.com
