Identifying Innovation Opportunities in the Chocolate Market
Innovating for Relevance: Unlocking Growth in the Chocolate Market
Rekhaprocity Labs partnered with a leading Eastern European confectionery manufacturer to help grow its market share and brand relevance in the competitive chocolate category. Despite favorable taste-test results, its milk chocolate slabs were underperforming. The client sought to innovate beyond pricing battles.
Our Approach:
Conducted focus groups, in-depth interviews, and face-to-face sessions with 800 chocolate consumers.
Mapped future market opportunities and emotional benefit spaces.
Developed and tested new product concepts aligned with evolving consumer needs.
Key Outcomes:
Identified premium product opportunities for discerning consumers.
Launched a new chocolate brand that increased user penetration by 30% in six months.
Reversed declining sales and achieved near-historic sales volumes with improved margins.
Boosted repurchase rates from 28% to nearly 40%.
Won regional awards for refreshed packaging and brand positioning.
With Rekhaprocity Labs, the client redefined category relevance and positioned itself as a leader in premium chocolate.
📞 Contact: Shikha Dalmia | info@rekhaprocitylabs.com
